Yozio

Yozio is helping mobile growth, marketing and product teams at companies like Airbnb, Eventbrite and Pinterest crack the code on organic mobile app growth. Our Organic Mobile Growth Platform combines powerful app measurement tools, best practices and benchmarks from some of the world’s fastest growing companies, and delivers them in a powerful SaaS solution that can be used by any mobile team to grow organically. From small startups to some of world’s most popular online brands, Yozio’s customers are driving massive increases in their mobile app installs and activations, at a fraction of the cost of paid acquisition channels.



about the company

Founders

None

Li is a serial entrepreneur who has founded and served as CEO and CTO at a number of startups in both China and the US, including Qiji (social networking), Peak Mobile (wireless CRM), BNY (DIY greetingcard) and LemonCrate (mobile shopping). He enjoys unplanned travel and exploring new things with his family.

Yozio in the press

Jan. 8, 2016

Surviving Google’s New Policy Against Interstitial Ads

As an alternative to app install interstitials, browsers provide ways to promote an app that are more user-friendly. We also considered app install interstitials a very viable option to drive downloads prior to the new policy going into effect. To answer those questions, let’s start by understanding the real context for Google’s sudden change — and why app install interstitials may not be that bad after all. According to this policy, Google has since penalized mobile websites that use such interstitials by declaring these websites mobile-unfriendly. Before Yozio, Lei was a core member of the Netflix subscriber acquisition team and led the real-time analytics initiative for the Yahoo!

July 28, 2015

Yozio Completes $7M Series A Funding

Yozio, an Oakland, CA-based provider of a mobile growth platform, completed a $7m Series A round of funding. The company intends to use the funds to accelerate development of its mobile growth platform and expand engineering, sales, marketing, and business development. In conjunction with the funding, the company has launched Yozio Deep Link Drill Down, a linking analytics solution that gives growth teams the insight to drive more in-app conversions. In conjunction with the funding, Ashu Garg, general partner at Foundation Capital, will join Yozio’s board. The round was led by Foundation Capital, with participation from existing investors Illuminate Ventures, Webb Investment Network, AME Cloud Ventures and others.

July 28, 2015

Yozio Raises $7M Series A To Help Apps Gain Users Through Organic Channels

“Consider this: Alice is in the Zappos app and shares a link to a pair of shoes she likes with her friend Mary via SMS, but Mary doesn’t have the Zappos app. Sun says mobile deep linking is the future for companies that want to acquire more mobile users. The startup claims that its growth platform, which is used by Pinterest, Etsy, and Airbnb to acquire more mobile app users, has produced more than 75 million mobile app installs. The company also launched Yozio Deep Link Drill Down, a new feature on its analytics dashboard that gives companies information about in-app conversion rates through deep linking. So she goes to the App Store and installs the Zappos app in order to view Alice’s shoes.

July 28, 2015

July 28, 2015

In angel investing, there have always been a lot of women funding and supporting early-stage companies. —–DataEurope-based venture capital firms raised more than €2 billion ($2.2 billion) in the second quarter of this year, a 30 percent jump compared with the same period last year, reports Venture Capital Dispatch. Venture Capital Dispatch hasmore here. Industry Ventures led the financing, with participation from earlier backers HealthQuest Capital and Mountain Group Partners. The company had previously raised $300 million in funding from Sequoia Capital, American Express, and General Catalyst Partners among others.

July 28, 2015

Mobile Startups Are Still Attracting The VCs

In the words of Andreessen Horowitz partner Benedict Evans, “Mobile is eating the world.” While the investor community grows dubious about the viability of ad tech, mobile startups still seem to be able to bring in the cash. Two such companies, app data and analytics firm PushSpring and deep-linking outfit Yozio, both announced Series A funding rounds on Tuesday. “Mobile is still in its very early infancy stage, even though there are lots of platforms moving in,” said Lei Sun, CEO and co-founder of Yozio. Davidson is hoping to increase the headcount at PushSpring from 13 to roughly 20 over the course of the next year. “The main force of mobile hasn’t yet arrived.”Although some investors have snapped their wallets shut when it comes to ad tech – Brian Andersen, a partner at investment bank LUMA Partners, referred to ad tech as an “overinvested” category that hasn’t always lived up to its promise in the form of returns – the mobile ad tech landscape appears to be a different story.

June 1, 2015

New iOS Tools Help Android Developers -- and Google

"Even so, for Google, indexing iOS apps is "all about the user profiles and data" that Google can have access to, Moorhead said. "For iOS developers, the Google Search capability should drive usage of iOS apps and services, added Patrick Moorhead, an analyst at Moor Insights & Strategy. At its annual Google I/O developers conference this week, the company announced important initiatives to expand its support for iOS and for the developers that build iOS apps. Another, and potentially bigger, announcement was that Google has begun offering App Indexing to iOS apps, in addition to indexing from Android apps. The indexing announcement of Google searches to include iOS apps could be a powerful tool for iOS developers and their customers, analysts and industry experts said.

May 30, 2015

New iOS tools help Android developers -- and Google

"Even so, for Google, indexing iOS apps is "all about the user profiles and data" that Google can have access to, Moorhead said. "For iOS developers, the Google Search capability should drive usage of iOS apps and services, added Patrick Moorhead, an analyst at Moor Insights & Strategy. At its annual Google I/O developers conference this week, the company announced important initiatives to expand its support for iOS and for the developers that build iOS apps. Another, and potentially bigger, announcement was that Google has begun offering App Indexing to iOS apps, in addition to indexing from Android apps. The indexing announcement of Google searches to include iOS apps could be a powerful tool for iOS developers and their customers, analysts and industry experts said.

Jan. 12, 2015

Yozio Raises $1.6M in Seed Funding

Yozio, an Oakland, CA-based provider of organic mobile growth platform, raised $1.6m in seed funding. Backers included Illuminate Ventures, Webb Investment Network, AME Cloud Ventures, Eric Reis and Sean Ellis. Led by Lei Sun (CEO) and Li Hong (CTO), Yozio is coming out of stealth with its platform for companies to grow their mobile apps without advertising. It has built a real-time data pipeline and machine learning infrastructure to power:Closed loop attribution of impression, click and installDeeplinkingPersonalization of in-app experienceCompetitive benchmarkingAnalytics and segmentationWith Yozio, customers can identify which campaigns and channels are working, optimize messages and content to increase free installs. FinSMEs12/01/2015

Jan. 7, 2015

Yozio lets app makers spot where new users are coming from and personalize the download experience

Or you could download a shopping app with a welcome message and preloaded credits for using your friend’s referral link. Yozio’s technology lets developers do something neither the Apple App Store or the Google Play Store will let them do: transfer data during app downloads. “It becomes a problem [in the case of organic app downloads] because there is no easy way to click on the link, then go to the app store,” he added. Fortunately for other developers, the company is coming out of its private beta today, and opening up its technology to all developers. So, for example, you can download and open the Pinterest app right to the board your friend sent you through a link.