From 2013 to 2020, the digital universe will have grown by 1000%, from 4.4 to 44 Zetabytes, At Morado, we believe that companies capitalizing on this data, will have a considerable competitive advantage

We are Morado Ventures, a seed stage venture fund

At Morado, we we believe we are on the cusp of the next data revolution. That's why we invest in companies where data is core to their business.

Our primary focus is to build disruptive value chains and infrastructure around data.

Morado Portfolio News

Aug. 3, 2016

The Price is Right: Essential Tips for Nailing Your Pricing Strategy

Write down those groups, what you believe they value, what they don’t value and their willingness to pay. “If surveys don't generate good data, it’s often due to user error. “First, your recurring feature preference and price sensitivity surveys should help verify and justify price raises, so you’re not operating in the dark. Most don’t really know what they should charge, so they prefer to get intel by asking inbound customers some pricing questions,” says Campbell. “Remember those initial hypotheses on buyer profiles that you refined with customer surveys?

Aug. 3, 2016

CORRECTING and REPLACING Viewics Secures $10.5 Million in Additional Financing, Closes Funding to Bring Advanced Analytics to Healthcare

About Roche Venture FundThe Roche Venture Fund invests in innovative biotech and diagnostics companies to develop commercially successful life science companies. About ViewicsViewics provides unprecedented access to disparate healthcare data to surface actionable intelligence and empower data-driven decision-making. Viewics will use this financing to scale its business and continue to innovate in healthcare management solutions by driving data intelligence and collaboration across healthcare organizations. The funds will be used to further expand Viewics’ analytics platform and management solutions, as exemplified by the recent launch of the company’s management solution for chronic kidney disease. Through expertise and focus on healthcare analytics, Viewics delivers proprietary, best-in-class technology for data extraction, cleansing, and transformation to quickly unlock insights that deliver invaluable clinical and financial impact, while reducing burden on IT.

Aug. 2, 2016

Company That Delivers Blood And Medicine By Drone Expanding To Rural United States – Consumerist

Company That Delivers Blood And Medicine By Drone Expanding To Rural United States Image courtesy of ZiplineWhen we talk about deliveries by drone, usually the items traveling from one place to another are relatively frivolous, like flowers, takeout orders, beer, and the occasional appetizer. The company, Zipline, first set up shop in Rwanda, working with the government there to get necessary supplies delivered to remote areas. A company expanding into this country plans to deliver things that are even more life-saving than mozzarella sticks, though: it will use drones to bring blood for transfusion and medicine to remote areas. Drones will begin delivering blood and medicine in the US [The Verge] The company will apply to the FAA for a waiver to set up a commercial unmanned aerial vehicle business.

July 30, 2016

Ideas Aren’t Worthless

No, it means that they are receiving a ton of bad ideas and want to make sure that good founders work on good ideas. Being in love with the valley’s state of mind, I too have been drawn by this to think that ideas are worthless and execution is king. The “ideas are worthless” mindsetI feel the industry is failing in messaging a very important point, and that is the fact that ideas are not the only thing in the success of a company. This is also the only reasonable counterargument to the “ideas are important” philosophy: “ideas are extremely hard to evaluate”. Good ideas are extremely rare and executing them is incredibly hard.

July 28, 2016

Cronycle raises $2.6m for its ‘news-meets-collaboration’ platform

The startup has now raised $2.6 million in Series A funding from Andurance Ventures to create that enterprise platform many teams want. Teams can add articles, annotate, and highlight specific information within these articles on the boards without having to leave the platform. UK-based Cronycle is a startup which enables users to filter through articles on Twitter and RSS feeds to find the content that interests them most and curate it onto a single platform. Plenty of other startups have tried this and in the consumer space we have Flipboard, Feedly, Tweetdeck, Zyte, Evernote and in collaboration, plenty. Cronycle is attempting to bring back the days of mind mapping and brainstorming.

July 20, 2016

CargoX raises $10M Series B for trucker marketplace

It is estimated that there are 15.5 million trucks, more than 3.5 million truck drivers, and 1.2 million companies operating in the U.S. alone. The company had previously raised a $4 million Series A round led by Valor. Earlier this year, Cargomatic closed an $8 million Series A from Canaan Partners for a similar service. Though most people probably don't think about it, the trucking industry is still massive. The trucking industry, still vital to transporting goods across our globalized world, has attracted yet another tech startup to its doorstep.

July 10, 2016

Why Hearsay Social's Clara Shih pushes companies to think digitally

The FaceForce app on Facebook and the success Shih generated from her first book, “The Facebook Era,” propelled Shih to launch Hearsay Social. Hoping to make those changes as painless as possible, Hearsay Social CEO Clara Shih has a new book, “The Social Business Imperative,” that provides a hand-holding guide for companies looking to become more digitally friendly. With that in mind, “Social Business Imperative” helps incumbents navigate the noise and serves as a translation between the two cultures. “Social business is a concept of serving a constantly connected consumer,” Shih explained in an interview with VentureBeat. “Some of the ways you serve [that customer] are on social media, while others aren’t.

July 9, 2016

This startup with a 'very non-Silicon Valley thesis' is going viral among teachers

“Our first week in California we started reaching out to teachers,” Chaudhary told Business Insider. ClassDojo ClassDojo is used in two-thirds of schools in the US. In the behaviour tracking portion of the app, teachers give or take away points based on performance or conduct. Nice workPBIS “Keep it [email protected] Kristen Hare (@khare_dres) July 5, 2016“We had a very non-Silicon Valley thesis,” Chaudhary explained about creating ClassDojo. At its core, the app creates a shared classroom experience between parents, teachers, and students.

July 7, 2016

MobileBeat 2016 shows bots are hitting critical mass (full agenda)

Google’s search engine is where most people type in their travel plans, and travel companies have found few alternatives — until now. And this includes not only text-based bots on Facebook, but voice-based bots on platforms like Amazon and Siri. At next week’s MobileBeat 2016 event on July 12-13, we’ll showcase a critical mass of bot activity. For too long, travel companies have had to rely on Google for their leads. The list of new announcements at the event is too long to cover completely here, and we’re keeping many of them stealth until the event to respect companies’ launch plans.

July 1, 2016

20 Best Fourth of July Sales, Deals and Discounts of 2016

The article 20 Best Fourth of July Sales, Deals and Discounts of 2016 originally appeared on NerdWallet. Best Buy: Shop deals throughout the store, including discounts on refrigerators, stand mixers and select HDTVs. J.C. Penney: Through July 5, buy one, get one for a penny on select home products, including bath towels, bath rugs and pillows. Macy’s: Through July 4, save on select apparel and home products, including pool floats and luggage. From furniture to food, these are the best sales, deals and discounts you can find this Independence Day:Amazon: Celebrate the holiday with time-sensitive markdowns on movies, TV, books, music and more.

June 29, 2016

This is how anti-paparazzi clothing works

Anti-paparazzi clothing has been around for a while, and if you’ve ever wondered how it works, oh boy have you come to the right place. Anti-paparazzi clothing is interesting technology, for sure, but wearing it is no guarantee that your lovely face will stay out of the tabloids. There are a few brands that offer anti-paparazzi clothing. How anti-paparazzi clothing worksImagine there was a way to trick the camera into thinking that the scene looks different than it actually does. How can photographers foil the anti-paparazzi clothing?

June 27, 2016

Free performance health check for Hadoop clusters

Distributed systems performance specialist Pepperdata is launching Hadoop Health Check, a complimentary, expert assessment that evaluates and diagnoses Hadoop clusters of 100 nodes or more, and provides full visibility into current cluster conditions. Over that time it collects all Hadoop performance data and provides a high-level diagnostic report with insights into the cause of common issues. When a company signs up for the Health Check program, the Pepperdata software is installed on a production cluster for up to 72 hours. It can also determine the individual costs of shared cluster resources based on actual usage. To find out more and sign up for a free assessment you can visit the Pepperdata website.

June 21, 2016

30% CAGR for Installed Base Connections by 2020

The installed base of M2M connections will grow at a CAGR of nearly 30% between 2015 and 2020, eventually accounting for over 10 Billion connections worldwide. On a related note, Connected Car M2M Connections and Services Market in SEA 2016-2020 forecasts a 34.27% CAGR to 2020 for this sector. Complete report M2M, IoT & Wearable Technology Market spread across 1113 pages, analysing 600 companies and provides 553 data tables and figures is now available at The "M2M, IoT & Wearable Technology Ecosystem: 2015 - 2030 - Opportunities, Challenges, Strategies, Industry Verticals and Forecasts" report consists of two all-inclusive reports covering M2M, IoT and wearable technology with over 1,110 pages. The M2M, IoT & Wearable Technology market report package comes with elaborate datasheet enhanced with tables and figures covering quantitative data from all numeric forecasts presented in both the reports.

June 20, 2016

Keep an eye on Norway: Its startup scene is about to go huge

I spent a lot of my formative years in Norway, and have been periodically checking in on the Norwegian startup scene. Leveraging the luxury of having a small startup scene — necessarily so, the whole country only has a population of 5m — the government-led startup support infrastructure is reaching a tremendous proportion of Norwegian startup companies. Norway has been a bit of an underdog in the Scandiwegian startup scene for a few years. So, when I headed back to Norway this week to take a deep dive into the Norwegian startup scene at the Startup Extreme conference, I have to admit: My expectations weren’t that high. Five highlightsFive years ago, I found that the startup scene in Norway had a handful of players and very little support infrastructure to go with it.

June 17, 2016

Apsalar Launches Uninstall Attribution for iOS-PR Newswire Asia

Earlier this year, Apsalar was the first mobile attribution provider to launch Android Uninstall Measurement. This launch is a win-win for customers and media partners because iOS Uninstall Attribution can be leveraged to help improve marketing program ROI." Logo - is the first mobile attribution solution to offer uninstall measurement for iOS. About ApsalarApsalar is the leading mobile app marketing measurement and optimization company that helps app marketers drive maximum return from all their marketing investments. Uninstall attribution is of tremendous value to marketers as they explore ways to plan and optimize marketing programs for stronger ROI.

June 17, 2016

B2B Venture Capital Hits Unique Startups

5 Shares Share Tweet Share Share Share EmailWhile this week’s B2B venture capital roundup saw some usual suspects (like alternative SME lending), the firms that caught venture capital attention largely broke through the mold of what the industry has seen so far. Australia’s Valiant Finance announced this week a $589,000 funding round provided by Westpac Banking Corp.’s venture capital unit, according to reports. On Wednesday (June 15), the firm revealed a $9.5 million Series A funding round led by Alsop Louie Partners. Atomico, led by Skype Founder Niklas Zennström, led the funding round, which Jobandtalent said will be used to expand into new markets. In what marks its largest funding round to date, Patina said it will use the backing to expand into new markets and continue its growth.

June 16, 2016

Apsalar Launches Uninstall Attribution for iOS

This launch is a win-win for customers and media partners because iOS Uninstall Attribution can be leveraged to help improve marketing program ROI." Uninstall attribution is of tremendous value to marketers as they explore ways to plan and optimize marketing programs for stronger ROI. Regional Allocations: Brands can use variances in uninstall rates by region to make wiser decisions on where to spend expansion dollars. Cohort Comparisons: By comparing the relative uninstall rates of different user segments, they can make smarter decisions about future acquisition and remarketing campaigns. Campaign Testing and Decisions: By measuring the uninstall rates driven by different campaigns, they can determine the best advertising approaches for driving long-term users.

June 16, 2016

Micro App Company Sapho Raises $9.5M, Proves Apps Are Still Cool

Sapho, a company that makes micro apps, just raised $9.5 million in a Series A funding round. What are micro apps? The massive companies are unlikely to update their software, so they can instead buy a Sapho micro app designed to interface with their specific software. They’re designed to mediate between legacy enterprise software and employees. While workers need instant notifications, legacy companies often rely on outdated equipment with decidedly non-instant notifications.

June 15, 2016

Sapho: Apps in chat are the future of work

The startup Sapho unveiled its micro apps and Sapho Micro App platform on Wednesday, joining a growing field of startups building bots for use with enterprise software. The platform allows users access to Sapho Micro Apps — single-purpose bots that let users interact with enterprise software through chat messengers by using cards to visualize actionable tasks. The platform can also be used to customize micro apps and can integrate different kinds of enterprise software, as well as internal databases and legacy systems. Most enterprise bots are trying to address frustration caused by antiquated or hard-to-use enterprise and SAAS software, ElNaggar said. Sapho calls its bots “mini apps” because there is no natural language processing involved; rather, these are small, task-specific applications that operate on mobile devices, web browsers, or messaging apps like Slack.

June 13, 2016

12 Stories Show Why Women in Tech Are Terrified of Being Pregnant

I went on to raise the $1 million round, but it was really, really hard. I feel like women feel they have to provide that explanation or drawn out reason why they can handle it, but it shouldn’t be necessary. The industry advice is, “Do not under any circumstances tell people you’re pregnant if you’re the CEO and fundraising. While there are laws prohibiting discrimination against pregnant women when hiring, they don’t apply to investors, who have been known to pass up investments because the CEO is pregnant. There are laws against discriminating against pregnant women when hiring, but that doesn’t apply to investors.