From 2013 to 2020, the digital universe will have grown by 1000%, from 4.4 to 44 Zetabytes, At Morado, we believe that companies capitalizing on this data, will have a considerable competitive advantage

We are Morado Ventures, a seed stage venture fund

At Morado, we we believe we are on the cusp of the next data revolution. That's why we invest in companies where data is core to their business.

Our primary focus is to build disruptive value chains and infrastructure around data.

Morado Portfolio News

April 27, 2016

Drivy, the peer-based car rental startup, raises Euro 31 million, gaining on Turo

Thanks to this investment, Drivy plans to open services in Britain and two other (unnamed) European countries this year. This fresh investment brings the total raised to date to Euro 47 million. Its US rival Turo entered Canada as a first international market earlier this month, and has raised a total of $101 million to date. Drivy does not yet operate in the United States or Canada, where rival upstart Turo offers a comparable service. Headquartered in Paris, the startup Drivy aims to connect people who want to rent out their cars with people who want to drive them.

April 26, 2016

Viewics Launches Predictive Analytics Chronic Kidney Disease Program for Improved Outcomes and Cost Savings

The session will cover the prevalence of chronic kidney disease, and demonstrate how the Viewics CKD Management can revolutionize CKD care and save hospitals millions of dollars per year. Viewics CKD Management is designed to provide primary care providers, nephrologists, and healthcare administrators with the solutions necessary for optimizing CKD patient care pathways. To learn more about Viewics CKD Management, visit Viewics CKD Management can enable ACOs, health systems, payers, and dialysis providers to give better care, improve outcomes, and increase patient satisfaction, while realizing substantial cost savings. About ViewicsViewics provides unprecedented access to disparate healthcare data to surface actionable intelligence and empower data-driven decision-making.

April 19, 2016

Apple's Developer Insights offer new resources for App Store success

And that's what Apple's new App Store developer resources are for. There are sites like iMore that can help, but one of the best boosts an app can get is an App Store feature. App Store discoveryIf an app can't be found, does it really exist? Business modelsThe App Store has evolved to support four distinct pricing approaches:Free as in free, where an app costs nothing to download and nothing to use. Now, thanks to the App Store, everyone buys software, and for phones, tablets, computers, watches, and TV sets.

April 18, 2016

StrictlyVC: April 18, 2016

—–Meet Jeremy Fiance, UC Berkeley’s 24-Year-Old SuperconnectorMost 24-year-olds are still figuring out how their careers will take shape. UC Berkeley has a half a million alums and a current student body of 37,000, including undergraduate and graduate students. —–DataGlobally, fintech startups raised $5.3 billion in funding in the first quarter of 2016, according to a new report from Accenture. —–New FundsGenomics company Illumina is committing $100 million to a new venture capital fund focused on early-stage companies pioneering new genomics products. Jeremy Fiance, a recent UC Berkeley graduate, knows he wants to be a venture capitalist.

April 18, 2016

Top Kickstarter of the month

The special thermochromic ink that these pens use become clear under heat, and the Rocketbook Wave is microwave safe. The creators of Rocketbook Wave are hoping to address this concern with their product, a cloud-ready microwavable notebook. The device is already past its fundraising goal of $85,000, and you still have a little over a month to back this project as well. Rocketbook Wave combines the use of a notebook and an app to instantly save any notes you write on paper to the cloud, using your phone. Are there any other Kickstarter projects we’ve missed out?

April 17, 2016

5 Signs How Technology Driven Mobile Apps Are Running Our Lives

The mobile devices have impacted people in a variety of ways, but these are 5 ways that mobile apps are changing the way people do things. Tell us what you think about how mobile apps are affecting your lives. The number of people with mobile devices is always growing and those that do not use them are in the minority. As long as this is happening, the mobile apps are something that should be enjoyed. Mobile apps are only going to grow in importance in people’s lives.

April 15, 2016

T. Rowe Price writes down Dropbox, Uber, others

Cloudera: up 54% (although Fidelity recently marked down Cloudera , too), with the lowest price atMongoDB: down 32.83%, lowest price from Fidelity at $5.75. Flipkart: up 6.22%, lowest price $100.99 from Principal. Lookout: down 9%, lowest price from Hartford $8.35. Investor T. Rowe Price just marked down its holdings in a bunch of hot tech startups, another indication that last year's sky-high billion-dollar valuations for startups are falling back to earth. T. Rowe also marked down:Cloudera by 37%,MongoDB by 23%,Lookout by 16%,Flipkart by 15%,Apptio by 15%,Houzz by 12%,Warby Parker by 11%,and others.

April 9, 2016

The best iOS apps for taking notes with Apple Pencil + iPad Pro

Prior to iOS 9, Apple’s Notes app was pretty lackluster in comparison to many note taking apps on iOS. Notability – $3.99Notes PlusNotes Plus is another solid note taking app with iPad Pro and Apple Pencil optimizations. Writing with an Apple Pencil on an iPad Pro is nearly as easy as writing on actual paper. Personally, after trying all of these apps, I think GoodNotes 4 is the most solid choice for iPad Pro note taking. Penultimate – FreeApple NotesYou can’t discuss note taking apps without mentioning Apple’s own Notes app that comes pre-installed on every iOS device.

April 8, 2016

Outlook gains Evernote, Facebook and Wunderlist integration on Android and iOS

The Facebook integration adds Facebook Events in your Outlook calendar, which will show events that you have been invited to attend and accepted but also your friends' birthdays. Microsoft says that you view the tasks, events and notes that you have in Evernote, Facebook and Wunderlist. Microsoft says that you can RSVP from within Outlook, and open Facebook when you need more information. As mentioned in the two cases above, you can also open Wunderlist to edit the entries. The popular service has introduced an add-in for Outlook users, which can be used by and Office 365 users running Outlook 2013, Outlook 2016 or Outlook online, according to Evernote's announcement.

April 7, 2016

With money to invest, General Catalyst promotes four, including Niko Bonatsos

Some people think Snapchat has the edge right now; some think it will be gone in five years. TC: You don’t think Slack will be the next big platform, as many people seem to want it to be? And Gabe Ling, who has been both a principal and a venture partner at General Catalyst in recent years, is now a partner. I don’t think it’s going to go away. We’re living in an interesting time, but I don’t think we’ve figured out what’s coming next.

March 29, 2016

Viewics Chosen by Pediatric Laboratory Utilization Guidance Service (PLUGS®) As Analytics Partner

“Our goal is to have utilization management dashboards that strongly guide test utilization management programs.”PLUGS was created to address errors in test ordering and their associated costs. PLUGS has chosen Viewics as its analytics solution to further support its members and partners in driving test utilization initiatives. Viewics’ business intelligence solution, Viewics Health Insighter (VHI), is designed for healthcare organizations that face challenges accessing data and creating actionable analytics. SUNNYVALE, Calif. & SEATTLE--(BUSINESS WIRE)--The Pediatric Laboratory Utilization Guidance Service (PLUGS®) is an initiative from Seattle Children’s Hospital that helps clinical laboratories and practitioners decrease costs and errors associated with unnecessary laboratory testing. PLUGS offers utilization management interventions to improve test ordering in both adult and pediatric settings.

March 18, 2016

Why Fragmentation Threatens the Promise of Blockchain Identity

But on the blockchain, most identity solutions providers are rushing to deliver solutions before bolting them onto applications. I would expect that blockchain-assisted identity and access solutions can help us arrive at better solutions than the current ones. But with blockchain solutions, the roles are reversed: You self-register your identity first, and then you link to your social accounts. He is also the author of the upcoming book, The Business Blockchain. Consumer questionsBut, when it comes to the implementation and evolution of blockchain solutions, there are a few issues and questions that arise.

March 10, 2016

Crowdsourced weather app, Sunshine, now lets users train it to their temperature tastes

In a bid to stand out in the bustling weather app crowd, crowdsourced app Sunshine is adding a new personalization feature — giving users the ability to specify how hot or cold the weather feels to them. It also adds the ability for users to file anonymous weather reports. Because a worthy weather app has the potential to earn one of the more well-thumbed places on a smartphone users’ home screen (versus being siloed away in a forgotten folder). The app then uses these subjective taps — on a super simple scale of “freezing” through to “hot” — to learn each user’s temperature preferences and serve up more relevant weather reports to them. Stroponiati also says Sunshine users make between 10,000 and 15,000 reports per day, with the number almost doubling when it’s raining or snowing in major cities.

March 4, 2016

32 Tech Giants Are Backing Apple in its Fight Against the FBI

As the case goes forward, the US government will be fighting not just Apple, but the entire US tech industry. 32 of the world’s largest internet, social media, and technology companies have united behind Apple, as the Cupertino-based tech giant fights the FBI’s demands to unlock the phone of Syed Farook, one of the San Bernardino shooters. The two new filings join a long list of law professors, civil liberties activists, and consumer groups supporting Apple in the case. A 31-page brief, submitted by Amazon, Box, Cisco, Dropbox, Evernote, Facebook, Google, Microsoft, Mozilla, Nest, Pinterest, Slack, Snapchat, WhatsApp, and Yahoo, also denounces the invocation of the All Writs Act. If Apple obeys the FBI’s order, it would set a dangerous precedent for the future, both briefs claim.

March 3, 2016

Bad posture could be affecting your performance at work — this fitness tracker can help you correct it

Lumo Lift Posture Coach and Activity Tracker, $79.99, available at Lumo Bodytech. So in an effort to correct my slumped-ness, I decided to give the Lumo Lift a try over the course of couple weeks. The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships so we may get a share of the revenue from your purchase. Jeff Bezos, CEO of Amazon, is an investor in Business Insider through his personal investment company Bezos Expeditions.

March 2, 2016

Dot & Bo to help startups with office design

Home furnishings site Dot & Bo is expanding into workplace design, with the launch of Dot & Bo for Business. The Dot & Bo team tested out the service with local coffee chain Philz Coffee and decided to expand the program. Founded in 2013, Dot & Bo is backed by Trinity Ventures and Oak Investment Partners. Dot & Bo says it plans to work with interior designers and furniture dealers to create fashionable work environments at affordable pricing. “It’s a pretty daunting task, said Claire Lee, head of trade and business sales at Dot & Bo.

March 1, 2016

The hot e-commerce app Wish has “hundreds of millions of users” (plus other fascinating stats)

I don’t think people are comfortable with buying a $5,000 TV on their phone. If you’re interested in e-commerce or want to understand merchants in China particularly, this is a must-read. Szulscewski and his cofounder, Danny Zhang, realized they were “pretty bad at business development,” though, so eventually pivoted to Wish. Wish began as an app that asked people to create wish lists, then the company approached merchants, letting them know a certain number of customers wanted, say, a certain type of table. On the merchants Wish works with and the types of merchandise it sells:“We thought that being more relevant and showing the right recommendations would be critical; what we didn’t predict was the types of products and the types of merchants.

Feb. 29, 2016

Competition grows to bring dinner in the mail

Tumbling classes have started at Chaos Elite. All ages and skill levels are welcome to attend.

Feb. 28, 2016

How Smart Founders Can Take Advantage Of The Platform Shift

For nimble and opportunistic founders, the shift toward mobile is a monumental opportunity to stake ownership in a newly dominant platform. Smart founders can build software for mobile from the ground up instead of populating it with scraps from prior infrastructures. This could prove to be fruitful terrain for founders, and perhaps even more impactful than the platform. Mobile applications solving problems in the fieldAs with any new computing platform, there will be an entirely new set of use cases and usage models that haven’t yet been addressed. About 15 years ago, the Internet triggered a platform shift in the delivery of enterprise software; a wave of cloud startups quickly unseated the kings of the server era.

Feb. 27, 2016

Apple's Escalating Privacy Showdown

(Source: Bloomberg) 12:11 - David Bartosiak, strategist at, discusses the rally in the stock market and his options play for Amazon. Options Insight: Is Amazon Past Its Prime? He speaks with Bloomberg's Julie Hyman on "Bloomberg Markets."