Feb. 16, 2016
Layer muses on messaging's future -- and why some brands should skip Facebook
Now, with the communication platform Layer, things have gotten much easier for many — in fact, the company reports that it’s now integrated into nearly 500 live applications.
Some companies already using Layer include GoButler, Hinge, Udacity, Forbes, and Trunk Club.
If there’s anything that Facebook Messenger, Slack, and Operator have shown, it’s that we’re in an era of conversational commerce.
Facebook is taking this approach with its Messenger platform and has brought on board retail companies like Everlane and Zulily.
“The way we’re evolving the product is around things for the core messaging product that would add value on experience.