Apsalar is the leading enterprise marketing analytics solution for mobile app marketers. We allow marketers to effectively measure the performance of mobile marketing, better understand the mobile app audience and share these insights with media partners for more effective acquisition and re-engagement. Apsalar’s unique ability to provide in-depth ROI metrics regardless of where you advertise or how you monetize your app downstream makes it the choice of leading enterprises around the world. Apsalar was founded in 2010 by adtech veterans who previously started and built Kefta into a leading online behavioral targeting solution. After Kefta was acquired by Acxiom, the Apsalar management team leveraged their combined 75 years of adtech and analytics experience to launch Apsalar and bring the leading mobile attribution and intelligence platform to market.